Neeharika Rayapareddi
I spent seven years building products and supporting the people who used them. Somewhere along the way I realized the thing I cared about most was the bit in between, the experience around the product. So here I am.
WORK
Junior Product Designer at Bloomreach | SaaS Platform
During my year long internship with the Bloomreach Design team, I was responsible for updating various modules of the Bloomreach Dashboard to the new design system. I’ve listed 3 of my most impactful projects with the team below.
BLOOMREACH
Autosuggest Blocklist
Introduced a new feature through secondary research and leveraged Figma Make for prototyping
Read more →
BLOOMREACH
Pathways & Recommendations
Fixed task flow inefficiencies while updating the module with the latest design system.
Read more →
BLOOMREACH
Visual Editor
Reimagined the functionality of the editor using competitive analysis
Read more →
ABOUT ME
I have a Bachelor’s and Master’s in Computer Science and 7+ years of experience in the software industry, across development and product support.
I moved into design because it’s something I always silently cared about in the background, even when I was working in the backend. I often found myself paying attention to the experience of the user and the small decisions that make products feel intuitive or frustrating. That’s when a friend introduced me to Don Norman’s work, and it clicked immediately. It felt like I had finally found the language for something I’d always been interested in. I followed that with Google’s UX certification, which gave me a good foundational understanding of the field and the processes involved in it.
Later, with support from my management, I had the chance to work as a Junior Product Designer while still being a Software Support Engineer. That experience taught me how to design within constraints, make thoughtful trade-offs and how good design always evolves :)
Today, I’m building a career in design with a strong technical understanding of how real products get built and a genuine appreciation for what it takes to build products that users truly enjoy.
Neeharika Rayapareddi
I spent seven years building products and supporting the people who used them. Somewhere along the way I realized the thing I cared about most was the bit in between, the experience around the product. So here I am.
WORK
Junior Product Designer at Bloomreach | SaaS Platform
During my year long internship with the Bloomreach Design team, I was responsible for updating various modules of the Bloomreach Dashboard to the new design system. I’ve listed 3 of my most impactful projects with the team below.
BLOOMREACH
Autosuggest Blocklist
Introduced a new feature through secondary research and leveraged Figma Make for prototyping
Read more →
BLOOMREACH
Pathways & Recommendations
Fixed task flow inefficiencies while updating the module with the latest design system.
Read more →
BLOOMREACH
Visual Editor
Reimagined the functionality of the editor using competitive analysis
Read more →
ABOUT ME
I have a Bachelor’s and Master’s in Computer Science and 7+ years of experience in the software industry, across development and product support.
I moved into design because it’s something I always silently cared about in the background, even when I was working in the backend. I often found myself paying attention to the experience of the user and the small decisions that make products feel intuitive or frustrating. That’s when a friend introduced me to Don Norman’s work, and it clicked immediately. It felt like I had finally found the language for something I’d always been interested in. I followed that with Google’s UX certification, which gave me a good foundational understanding of the field and the processes involved in it.
Later, with support from my management, I had the chance to work as a Junior Product Designer while still being a Software Support Engineer. That experience taught me how to design within constraints, make thoughtful trade-offs and how good design always evolves :)
Today, I’m building a career in design with a strong technical understanding of how real products get built and a genuine appreciation for what it takes to build products that users truly enjoy.
Neeharika Rayapareddi
I spent seven years building products and supporting the people who used them. Somewhere along the way I realized the thing I cared about most was the bit in between, the experience around the product. So here I am.
WORK
Junior Product Designer at Bloomreach | SaaS Platform
During my year long internship with the Bloomreach Design team, I was responsible for updating various modules of the Bloomreach Dashboard to the new design system. I’ve listed 3 of my most impactful projects with the team below.
BLOOMREACH
Autosuggest Blocklist
Introduced a new feature through secondary research and leveraged Figma Make for prototyping
Read more →
BLOOMREACH
Pathways & Recommendations
Fixed task flow inefficiencies while updating the module with the latest design system.
Read more →
BLOOMREACH
Visual Editor
Reimagined the functionality of the editor using competitive analysis
Read more →
ABOUT ME
I have a Bachelor’s and Master’s in Computer Science and 7+ years of experience in the software industry, across development and product support.
I moved into design because it’s something I always silently cared about in the background, even when I was working in the backend. I often found myself paying attention to the experience of the user and the small decisions that make products feel intuitive or frustrating. That’s when a friend introduced me to Don Norman’s work, and it clicked immediately. It felt like I had finally found the language for something I’d always been interested in. I followed that with Google’s UX certification, which gave me a good foundational understanding of the field and the processes involved in it.
Later, with support from my management, I had the chance to work as a Junior Product Designer while still being a Software Support Engineer. That experience taught me how to design within constraints, make thoughtful trade-offs and how good design always evolves :)
Today, I’m building a career in design with a strong technical understanding of how real products get built and a genuine appreciation for what it takes to build products that users truly enjoy.
Neeharika Rayapareddi
I spent seven years building products and supporting the people who used them. Somewhere along the way I realized the thing I cared about most was the bit in between, the experience around the product. So here I am.
WORK
Junior Product Designer at Bloomreach | SaaS Platform
During my year long internship with the Bloomreach Design team, I was responsible for updating various modules of the Bloomreach Dashboard to the new design system. I’ve listed 3 of my most impactful projects with the team below.
BLOOMREACH
Autosuggest Blocklist
Introduced a new feature through secondary research and leveraged Figma Make for prototyping
Read more →
BLOOMREACH
Pathways & Recommendations
Fixed task flow inefficiencies while updating the module with the latest design system.
Read more →
BLOOMREACH
Visual Editor
Reimagined the functionality of the editor using competitive analysis
Read more →
ABOUT ME
I have a Bachelor’s and Master’s in Computer Science and 7+ years of experience in the software industry, across development and product support.
I moved into design because it’s something I always silently cared about in the background, even when I was working in the backend. I often found myself paying attention to the experience of the user and the small decisions that make products feel intuitive or frustrating. That’s when a friend introduced me to Don Norman’s work, and it clicked immediately. It felt like I had finally found the language for something I’d always been interested in. I followed that with Google’s UX certification, which gave me a good foundational understanding of the field and the processes involved in it.
Later, with support from my management, I had the chance to work as a Junior Product Designer while still being a Software Support Engineer. That experience taught me how to design within constraints, make thoughtful trade-offs and how good design always evolves :)
Today, I’m building a career in design with a strong technical understanding of how real products get built and a genuine appreciation for what it takes to build products that users truly enjoy.